Dax with his mother, whose therapy practice was Bomi’s first client
Dax with his mother, Bomi’s first client. Her practice continues to work with Bomi today.

Our founding story

Bomi began with a problem close to home. While helping his mother with her therapy practice, Dax saw how much time insurance administration demanded: verifying benefits, resolving unpaid claims, and following up with payers. Work essential to sustaining the practice was competing with time for client care.

Dax connected with George to tackle the problem. George immersed himself in billing, credentialing, and payer workflows, helping turn that firsthand experience into the foundation for Bomi. Together, they saw an opportunity to give other therapists the same support.

Dax’s mother’s practice remains a Bomi client. That connection continues to inform the company’s purpose: help therapists manage insurance administration while preserving their independence and control over clinical care.

Meet the founders

Meet the founders

George Ruan, Dax Earl, and Andrey Goder founded Bomi to bring that level of support to other independent therapy practices, combining hands-on insurance experience with technology that makes running a practice easier.

George Ruan

George Ruan

Co-founder

George has hands-on experience in billing, credentialing, and payer workflows. His work helping therapists navigate insurance shapes Bomi’s support for independent practices.

Dax Earl

Dax Earl

Co-founder

Helping his mother run her therapy practice led Dax to co-found Bomi. He brings a background in technology and a personal connection to private practice.

Andrey Goder

Andrey Goder

Co-founder

Andrey’s engineering experience spans Meta and startups. At Bomi, he’s building an EHR and connected tools to reduce administrative work for therapists.

You own the practice.
We handle the insurance work behind it.

Billing, benefits checks, credentialing, and payer follow-up for independent therapists and group practices.

Practical support. Clear responsibilities.

Before and after the session

Support across the billing process

From benefits checks to claims, payment posting, and denial follow-up, we help with the work around getting paid.

When something gets stuck

Consistent payer follow-up

Unpaid claims and payer questions need someone to track the next step. That’s part of the work we take on.

As your practice changes

Practice independence

You keep clinical care, scheduling, client relationships, and practice decisions. We support the insurance side as you grow.

Resources for practice owners

Making insurance easier to understand.

Therapists shouldn’t have to become insurance specialists to understand what’s happening in their own practices.

Our blog explains the practical questions around billing, credentialing, and payer changes. We want to make the next step easier to see, whether you work with Bomi or handle insurance yourself.

Explore the guides

Tell us about your practice.

We’ll talk through where you are and whether Bomi can help.

Let’s talk

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